We design spaces that transform the brand experience.
In business, hospitality and office environments, the digital revolution is shaking up economic models and transforming the physical experience brands offer.
How can spaces help reinvent relationships ? How does this new contract provide service-oriented solutions ? What tone of voice and content feed the narrative ? How can the digital and the physical interact to prepare for the experience, personalise offers and build customer loyalty ?
These augmented spaces are orchestrated by 120 designers, strategists, creatives and consultants—from their conception to their production via Walter, a subsidiary entirely devoted to project management. This enables brands to stay one step ahead through the transformations they experience.
An inclusive approach from strategy to execution, for brand coherence and performance :
Positionnement et fil rouge
Programmation et parcours clients / utilisateurs
Storytelling, langage et identité des lieux
Design et édition de mobilier
Mise au point et déploiement
Etudes de faisabilité et économie de projet
Our expertise in rolling out
WALTER, led by Pascal Leturcq, provides project management expertise in rolling out and running networks for W Architecture.
Leturcq is joined by more than twenty experts—including project managers, economists and industrial designers—all inspired by the same philosophy: upholding the creative quality of each project within the technical and budgetary framework. Walter covers a vast range of services (surveys, technical development, prototyping tracking, project economics, project support, project management for pilot sites, general contracting, rollout), which enables us to offer tailor-made solutions for each and every client.
Expertise in workspace design
Our real estate teams develop workspaces adapted to the company’s culture, identity and vision :
We transform workspaces and design dynamic and high-performance environments by focusing on three issues :
- Media: communicating corporate culture through storytelling
- HR: attracting and retaining talent, promoting ways to work better together
- Performance: helping to transform organisations and create ways to collaborate in tomorrow’s world
Audit & planning
Positioning & concept development
Design and technical development
Steering and coordination
Acceptance of completed work
Assistance in placing orders and installation follow-up
Internal communications and
Change management Identity & key messages
Communication plan & action plan