In harmony with people and places

Based on the new brand motto “in harmony with people and places”, W has developed a warm and welcoming brand experience. The idea is to transform the locations and help Mercure forge closer ties with guests. The brand has introduced the reinvented concept worldwide, designed around both people and places. It is a rich concept with new services that turn lobby areas into authentic living spaces.

What: Visual identity, new lobby architectural concept When: 2015

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