Gecina, the leader in city offices in Greater Paris, wanted to transform its offer as an innovative response to changes in the way people work—more mobile, digital, collaborative and agile, with the user at the heart of its approach.
The project: create a new market by offering tenants in its buildings access to an additional network of locations in addition to the office and the home, designed to facilitate collaboration and creativity and thereby boost user performance.
W worked with Gecina to conceive Secondesk, and was responsible for the name, signage, website, new identity and visual identity. The identity concept was also rolled out to a digital ecosystem: site, app and social media strategy (LinkedIn, Twitter, Instagram).
What: Name, visual identity, signage, digital strategy When: 2016-17 Result: 4 sites opened in 18 months